December 2005
What's in a name?

Emerging Technologies Group (ETG) and Engage Become Engage Software

At one time or another, we've heard the famous reply, most likely in a musty English classroom right after lunch. Yes, William Shakespeare had an eloquent return for the legendary question. But somehow, the analogy of a rose just did not hold true for Archilbald Leach, Demetria Guynes, or Paul Hewson. Who are they? Their faces (and other parts) have been the, ahem, daydream of men and women alike. Their names? Well, not so much. That is until they became... Cary Grant, Demi Moore, and Bono.

Ok, so we don't have screaming teenagers chasing us down crowded streets for an autograph right before we jump into our customized Hummer limo. Sigh. But we do share something in common with these legends. We're changing our name too. Granted, we were spared being named Issur Danielovitch or Walter Matuschanskayasky, but still, our name does not befit our true potential.

So, we have decided to have a diva moment and drop the three names in favor of our one-"Engage Software." You may say we're pulling a Madonna or an Elvis. But all the greats go by one name. And in our case, it says what we do best-engage. Engage our clients. Engage their customers. Engage technology. Engage success.

What's with the change?

Far from an identity crisis, our name change is actually more of a name clarification. Despite the three names, none encompassed all of the services we provide. We not only specialize in emerging technologies, but also consulting, strategic planning, and implementing technology to build better customer relationships.

Engage Software describes what we do, and better yet, what you can do to energize your customer base with unique tools providing distinctive results. Results to redefine, refocus, and realize ROI:
Engage Marketing
Engage 1 to 1
Engage Portal
Engage Insurance
Engage Framework

Curious

We want you to come and check out the new look, new products, and new blog at www.engagesoftware.net, but if this isn't compelling enough, you can always come to find out who Issur Danielovitch or Walter Matuschanskayasky are.


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Engage Software
11811 Manchester Rd.
St. Louis, MO 63131

Phone: 314-966-4000